The Last 72 Hours...

..until the polls close on Tuesday.

Political analysts, for example, have long realized the importance of late deciders, launching all- out GOTV (get-out-the-vote) drives in the last 72 hours before the election.

-- Robert E. Denton, The 1996 Presidential Campaign: A Communication Perspective, 1998.

Over the last two decades, campaigns have spent enormous amounts of the campaign budget on get out the vote (GOTV) drives in the last 72 hours before the election. That strategy emerged from polls indicating that a large percentage of people decide who to vote for close to the time of the election.

-- Alan B. Albarran and David H. Goff, Understanding the Web: Social, Political and Economic Dimensions of the Internet, 2000.