In Arizona, the television ad "Mother" will begin airing apparently focused on the state's large retirement population. The ad tells of the problems Obama's mother faced in paying for health care when battling cancer:
“My mother died of cancer at 53. In those last painful months, she was more worried about paying her medical bills than getting well. I hear stories like hers everyday,” says the Illinois senator in the 30-second spot, titled “Mother.”
“For 20 years, Washington has talked about health care reform and reformed nothing. I've got a plan to cut costs and cover everyone. But unless we stop the bickering and the lobbyists we will be in the same place twenty years from now. I'm Barack Obama and I approve this message because to fix health care we have to fix Washington.”
In California, the campaign will air “Quiet,” were the candidate identifies oil as both an environmental and a national security issue:
“I don't accept that we should be still sending eight hundred million dollars a day, part to hostile nations because of our addiction to foreign oil. And in the bargain we're melting the polar ice caps."
“I went to Detroit to insist that we have to increase fuel efficiency standards. Now, I have to admit, the room got kind of quiet. We can't just tell people what they want to hear. We need to tell them what they need to hear. We need to tell them the truth.”
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