Obama also led all candidates in web "buzz," the number of times one's name is mentioned in blogs and forums leading Hillary, the second-place Democratic candidate, by a wide margin.
Democrats had twice the buzz as Republicans according to Nielsen.
According to Nielsen, Obama had no online advertising, which is strange because I could have sworn I've seen ads for barackobama.com while surfing. Maybe these were paid for by third parties?
Note Barack's clear lead above despite the money spent on online advertising by three candidates -- John McCain, Hilary Clinton and Mitt Romney.
1 comment:
Technology is wonderful. Years ago I did not much trust Nielsen ratings because my understanding was that they based their findings on a sampling of households, mostly in the midwest.
Now robots roam the web gathering info and stats, giving a truer picture of reality.
Thanks for sharing.
Post a Comment