Sunday, April 1, 2007

Analyzing the Community Kickoff

More than 83,000 people donated to the Barack Obama campaign and the community kickoff event helped raise many of these donations.

However, behind the event there was also another plan -- to begin organizing Obama's many online supporters into a powerful offline vote-winning force.

Trying to avoid the mistakes of the Howard Dean and Ned Lamont campaigns, the Obama team arranged the nationwide house parties with the idea of introducing local online supporters to each other face-to-face, out of the "Matrix" if you will.

Supporters were urged by the campaign to begin planning activities designed to reach offline voters.

House party organizers were given a package of materials with information of winning supporters, do's and don't's of fundraising and other important organizing information.

An organized ground force will be important in the primary election but of even greater necessity should Obama win the nomination and face the task of winning independent voters.

One hurdle the campaign faces is keeping enthusiasm high over so many months before the first polls in January of next year.

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